Saying sorry in writing is easier than in person, and it gives the other person time. A good apology card is short, specific and has no “but”.
Four parts of a real apology
- Say what you did: “I should not have raised my voice at the meeting.”
- Say that you are sorry, without an excuse.
- Say what you will do differently.
- Leave room: “Whenever you are ready, I would like to talk.”
Examples
- “I am sorry for what I said on Friday. You did not deserve it.”
- “I forgot your birthday and I feel terrible. Let me make it up to you.”
- “I was wrong, and I am sorry. I value our friendship.”
What to avoid
Do not write “I am sorry you feel that way” or “but you also…”. Do not explain for three paragraphs. Do not ask for forgiveness in the same card; give them space.
A sorry card from a team
If the team has to apologise, for a missed delivery or a mistake, one card with a message from everyone can show that it matters. Keep it honest and small.
Say sorry properly
Make a sorry card, alone or together. Start a card.
Frequently asked questions about the sorry card
What does it cost to send a sorry card digitally?
Starting is free: up to 7 people, one photo each, the free designs and a small watermark. For € 4.95 per card you get 20 people, two photos each, all designs, the slideshow and a PDF; for € 7.50 unlimited people and three photos. You pay once per card, never a subscription.
How long does it take to make the card?
About two minutes for the organiser. Everybody else opens the link, types a message and adds a photo.
Do the people who write need an account?
No. They open the link and write. Only the person who makes the card can choose to have an account.
When does the card arrive?
On the day and time you choose, by e-mail. The day before, the organiser gets a preview.
Want to know more about e-cards? Read e-card: what it is and how to send one or how to make a digital card in five steps.
